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Mobile Devices & Apps Technical Explainer

Does a search record prove what the user intended?

No. A query establishes that a term was entered or processed, while purpose and state of mind require context.

Identify source and operator

Searches may arise from typing, voice, suggestions, synchronisation or another device. Preserve account, device, timestamp, query sequence and surrounding browser or app activity.

Test meaning through the sequence

Ambiguous single terms gain or lose significance through later pages, downloads, purchases, messages and conduct. Attribute the device and keep curiosity, work, accident and planning among explanations supported by evidence.

Key takeaway

Use a search as evidence of a query and infer purpose only from the attributed, time-aligned sequence around it.

Reference: MDA-110Mobile Devices & Apps